• Katrina Turner

    Digital Marketing Strategist & Fractional CMO

  • About Me

    I tell stories, connect people and create opportunities.

     

    I've had the unique opportunity to begin my career in traditional advertising and watch the evolution of marketing unfold in real time. I've had clients who didn't think they needed a website, CEOs that thought social media was useless, VPs who ignored mobile commerce and CFOs convinced that online customers will always pay shipping. The point is, it's always evolving.

     

    The marketing landscape shifts so quickly, expertise is obsolete. The best we can be is attentive and open.

     

    With more than 20 years of experience, I am no more than a student, but these tenets will always ring true.

    People should always come first, whether they're the ones you serve or the ones that serve you.

     

    Innovation should be unbridled by logistics, but guided by purpose.

     

    Each day should be lived with enthusiasm, gratitude and contagious optimism.

  • Experience

    Strategy

    Sales Funnel Optimization
    Conversion Optimization
    Average Order Value
    List Monetization
    LTV
    Growth Strategies
    Acquisition & Retention
    B2C, B2B, Direct Selling
    Subscription Model

     

     

     

     

     

    Content

    Branding

    Multimedia Copywriting

    Public Relations

    Communications

    Creative Writing

    Editorial Direction

    Social Media Content

    Partnership Marketing

    Co-branded Content

     

     

    KPIs

    Paid Social Media

    Affiliate Marketing

    Re-targeting

    Re-marketing

    Abandoned Cart/Browse

    Dynamic Advertising

    Customer UX & Journey

    Influencer Marketing

     

     

     

     

     

    IRL

    Trade Shows

    Incentive Travel

    Event Management

    Fundraising & Auctions

    Fashion Shows

    Pop-Up Retail Boutiques

    Editor/Celebrity Gifting

     

     

     

     

  • Head in the Cloud

    SaS

    Microsoft 365

    Adobe Suite

    Google Suite

    Wordpress

    Salesforce

    Tableau

    Looker

    Qlikview

    Listrak

    Dojo Mojo

    Rakuten

    ZMags

    AirTable

    Outbrain Amplify

    Concur

    Curalate

    Percolate

    Buffer

    VWO

     

    Collaboration

    Skype

    Slack

    Teams

    Zoom

    Uberconference

    Evernote

    AirTable

    Citrix

    Box

    DropBox

     

  • Cyberstalk Me

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    Instagram

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    Facebook
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    Medium