Katrina Turner
Digital Marketing Strategist & Fractional CMO
About Me
I tell stories, connect people and create opportunities.
I've had the unique opportunity to begin my career in traditional advertising and watch the evolution of marketing unfold in real time. I've had clients who didn't think they needed a website, CEOs that thought social media was useless, VPs who ignored mobile commerce and CFOs convinced that online customers will always pay shipping. The point is, it's always evolving.
The marketing landscape shifts so quickly, expertise is obsolete. The best we can be is attentive and open.
With more than 20 years of experience, I am no more than a student, but these tenets will always ring true.
People should always come first, whether they're the ones you serve or the ones that serve you.Innovation should be unbridled by logistics, but guided by purpose.
Each day should be lived with enthusiasm, gratitude and contagious optimism.
Experience
Strategy
Sales Funnel Optimization
Conversion Optimization
Average Order Value
List Monetization
LTV
Growth Strategies
Acquisition & Retention
B2C, B2B, Direct Selling
Subscription ModelContent
Branding
Multimedia Copywriting
Public Relations
Communications
Creative Writing
Editorial Direction
Social Media Content
Partnership Marketing
Co-branded Content
KPIs
Paid Social Media
Affiliate Marketing
Re-targeting
Re-marketing
Abandoned Cart/Browse
Dynamic Advertising
Customer UX & Journey
Influencer Marketing
IRL
Trade Shows
Incentive Travel
Event Management
Fundraising & Auctions
Fashion Shows
Pop-Up Retail Boutiques
Editor/Celebrity Gifting
Head in the Cloud
SaS
Microsoft 365
Adobe Suite
Google Suite
Wordpress
Salesforce
Tableau
Looker
Qlikview
Listrak
Dojo Mojo
Rakuten
ZMags
AirTable
Outbrain Amplify
Concur
Curalate
Percolate
Buffer
VWO
Collaboration
Skype
Slack
Teams
Zoom
Uberconference
Evernote
AirTable
Citrix
Box
DropBox
Cyberstalk Me
Copyright 2019